I know, I know, it’s been far too long since I provided you with some beauty insights. Alas, I have been wrestling with a major bout of writer’s block… but that is now a thing of the past and I am back and brimming with new tips and tricks!
For today’s entry, however, I want to talk to my aspiring makeup artists. This will be a several part series on how to go about finding work. Now, I’m going to present a scenario that I think may resonate with many of you: You’ve had some training in makeup artistry (whether it be at a beauty school or the university of YouTube), you’ve put together a decent kit, you may even have business cards and the like – but you have no clients and no idea how to obtain them. Sound familiar? Don’t sweat it ladies and gents, even established MUA’s experience client lulls from time to time, which when you’re working free-lance can put a major dent in your budget.
Fortunately, there are actually several ways to drum up business. This first part of my series will focus on business leads. Finding a company that can provide you with leads that are already looking for the type of work you do can save you a tremendous amount of time building up a client base. One site in particular that I have personally had much sucess with while dealing with slow work periods is Thumbtack. You can see my profile here: Makeup Artist.
Brides to be, prom goers, photographers etc, will use this site to post jobs that they need a makeup artist for. Up to 5 artists may bid on the job and then the person hiring picks one of those bids. It does involve a small price to submit a bid, so if you aren’t picked you don’t get reimbursed. However, if your bid is not looked at within 48 hours, you receive your bid credit to be used on another job. You may spend a little over $3 per bid, but when you book a $100 – $600 job, you are more than compensated for a few lost bids.
I have booked weddings and in turn had a word of mouth wildfire that got rolling from one booked thumbtack job. We will be talking about word of mouth marketing in the next article in this series, but in the meantime go ahead and sign up: Sign Up Link. It is absolutely free to sign up and you only bid on the jobs you are interested in. It is a terrific way to immediately start building paying clients.
Be on the lookout for my next article in this series on the power of word of mouth. Happy bidding!