Beyoncé has, without a doubt, influenced millions of women in many positive, female-empowering ways. BUT… this whole “I woke up like this” fad got me thinking. Do men really believe and expect their women to wake up looking like that?
Mrs Carter-Knowles was right on point when she put a spotlight on the fact that women really do have to work twice as hard as men only to get less pay and respect, and at the end of the day we are expected to show ourselves “flawless” and feminine. After giving some thought to the experiences I’ve had as a MUA, I realized that there actually are men (and a few women) who believe this hype about waking up flawless.
I can’t begin to tell you how many times I’ve heard a guy say how he prefers the natural look – like Kim Kardashian (?!?). Or when a man uses a picture of a celebrity “without makeup” as a reference and says that he’s uncomfortable with me doing his wife’s/girlfriend’s makeup because he likes his women natural with no makeup – like so-and-so here in this magazine. I find faults with these viewpoints for two reasons: 1) Although they are not the client but usually a tag along, I often get the lecture about putting “all that junk on women’s faces” (their words, not mine) when they prefer the “natural” look. 2) The fact that they are using celebrities, who factor entire glam squads into their daily staff, as a standard of what is natural, shows how unrealistic and clueless some (not all) men are about women and their beauty practices. So just to set the record straight, I would like to give you an example and breakdown of what that fresh faced no makeup look is all about – and that it does, in fact, require makeup.
The above picture shows some very natural, camera ready makeup I applied on this beautiful young model. Although both images are pretty similar, if one was just to look at the image on the right, it would naturally be presumed that it was how she looked without any makeup. However, as you can see when compared with the image on the left, I have added just a little bit of makeup as enhancement. This, is a perfect example of the No Makeup Look.
To achieve this look; First add a little concealer under eyes and onto cheek bone in a shade one step lighter than your skin. Next, pat on a little BB cream in your shade, as this is much lighter than regular foundation, yet will still provide a light coverage and even out skon tone. To bring out those cheek bones subtlety, use a contour shade 1.5 shades darker than your skin, very lightly blending it into the hollows of the cheeks. You can also take this contour shade and and blend a little around your hairline and jawline to enhance your bone structure. Optionally, you can dab a little bit of nude lipstick with a slight pink hue onto lips. You will now have a look using just enough makeup to enhance what you were already born with. Most people will likely think you simply got a good nights rest – and truly woke up like this!